1: Create current content and circulate it to the right platforms. Instead of creating evergreen content, create content that is fresh, trending content, and relevant at that moment.

2: Know the purpose of your content. Focusing on pleasing Google or optimizing for clicks will get you part of the way, but it won’t be enough to keep users interested in and engaging with your content. Create content that lives and breathes and serves a purpose.

3: Use expert generated content. The content can take the form of expert interviews, roundup posts, webinars, podcasts, guest posts, and video content.

The idea is to incentivize industry experts to create content for your site, tip you off to new content ideas, and then share your content to their audiences.

4: Create content that draws in attention from other industry-leading websites.

  • Review their products
  • Offers comparisons of their products over competitors
  • References other articles on their website

By publishing content that provides value to other sites in your industry, you have the opportunity to create a whole additional traffic source beyond organic search.

5: Write about what your readers want to hear about. If you’re on social media, reach out and ask what your target audience wants. And source ideas from the comments section, email responses, reviews, or feedback from past clients or customers.

Start with your audience and generate a list of topics that they want to read about. Then, use SEO tools to identify the appropriate keywords to target in that content.

Further, if you expect your readers to be engaged, you need to be engaged as well.

Respond to comments, ask questions, ask for feedback, and be receptive to their ideas. You can even open your platform up to user-contributed content.


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