Drink a Beer, Make a Sale

Let’s say your electricity is on the fritz. One of your circuits is burnt out, and now the lights don’t work in the bathroom. You need an electrician. You search online and find more electricians...

Case Study: Increasing Opt-ins by 50%

Matt offers a physical copy of his book for free if the new customer pays for shipping and subscribes to a $1 trial of a $47 monthly continuity program. When Matt set up his squeeze page, he was in...

How Much Does A Polar Bear Weigh?

Have you ever been asked: “How much does a polar bear weigh?” You’re hoping that the recipient isn’t a zoologist that knows that information, and when they say they don’t know, you can respond with...

Shoe Leather

This old quote: “You can’t understand someone until you have walked a mile in their shoes” has been pretty dragged out. In conventions and symposiums, speakers love to use that quote to emphasize...