There’s a marketer who launches a new funnel with a new product every 3 months or so. He pays 100% commission on the front end as well as 100% commission on all of the upsells, too.
PLUS he runs an affiliate contest that pays thousands of dollars.
This brings in a LOT of affiliates who promote the new product hard and it builds him a brand new list of buyers.
How does he make his money?
What he does, in the beginning, is to promote the funnel to his own list. I suspect the commission he earns from this is probably enough to cover the contest prizes.
But his real income happens after the launch is over. The day after the one-week promotion ends, he starts a brand new promotion to his brand new list of buyers.
This new promotion also runs for a week, and it promotes a much more expensive affiliate product that is an awesome match for the product that buyers purchased the previous week. For example, if last week’s product was how to make money on YouTube, the much more expensive product might be an entire course on how to create awesome videos that get millions of views.
This much more expensive product pays out exquisitely large commissions, earning him a substantial profit. I don’t know his exact numbers, but when the second week ends I’m guessing he’s cleared a bare minimum of $20,000 in profit and much more likely 2 to 5 times this much.
He reverses engineers his process, choosing his high ticket affiliate product FIRST, and then creating his own product that is an excellent complement to the high ticket item. Then he fills in the rest of his funnel with products that do not compete with the high ticket item he’ll be promoting the following week.
This might be too much work and investment for you right now, but if you have a list then I highly encourage you to find at least one high ticket item to promote to your list as soon as possible. Create an email series that you send out every day for 7 days promoting this high ticket item and see what happens.
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