Drink a Beer, Make a Sale

Drink a Beer, Make a Sale

Let’s say your electricity is on the fritz. One of your circuits is burnt out, and now the lights don’t work in the bathroom. You need an electrician. You search online and find more electricians than you know what to do with. They all have great ads and they all say...
Case Study: Increasing Opt-ins by 50%

Case Study: Increasing Opt-ins by 50%

Matt offers a physical copy of his book for free if the new customer pays for shipping and subscribes to a $1 trial of a $47 monthly continuity program. When Matt set up his squeeze page, he was in a hurry. He recorded a short video of himself talking about the book...
How Much Does A Polar Bear Weigh?

How Much Does A Polar Bear Weigh?

Have you ever been asked: “How much does a polar bear weigh?” You’re hoping that the recipient isn’t a zoologist that knows that information, and when they say they don’t know, you can respond with “I don’t know either, but it’s enough to break the ice…” and then...
Shoe Leather

Shoe Leather

This old quote: “You can’t understand someone until you have walked a mile in their shoes” has been pretty dragged out. In conventions and symposiums, speakers love to use that quote to emphasize how you should know and understand the different areas of your business....
Marketing Quotes

Marketing Quotes

“Your website should be your calling card or your business front door.”  – James Schramko “Content Marketing is no longer a numbers game. It’s a game of relevance.” – Jason Miller “Power doesn’t come from content, power comes from the content that moves.” – Mark...
Internet Marketing Industry Hot News

Internet Marketing Industry Hot News

Google launches Keen A new Google app called Keen, which sounds like a blend of Facebook Groups and Pinterest, purports to make it easier for you to learn more about what you love and connect with others who share your passions....