Matt offers a physical copy of his book for free if the new customer pays for shipping and subscribes to a $1 trial of a $47 monthly continuity program.
When Matt set up his squeeze page, he was in a hurry. He recorded a short video of himself talking about the book offer, but he omitted using an ecover. The conversion was at 26%, and it wasn’t paying for itself. In fact, for each new subscriber, he was paying about $2.00 out of his pocket.
The continuity program is a good one, and he was making a profit overall, but he wanted to get the initial offer to pay for itself so that he could ramp up his advertising.
He tried a few things, which increased conversion a percentage point or two. But then he finally added an ecover right above the opt-in form.
Then he went a step further, recorded a new video in which he holds a copy of his book, and replaced the old video.
Conversions have now increased by 50%.
Never underestimate the importance of pictures in general and ecovers in particular. Whatever it is that you’re offering; a book, a report, software, etc., display a picture of it for prospects to salivate over. Or better yet, hold it in your hand to make it even more real and more desirable for the prospect.
250 High quality and professionally written eBooks (shh only $17.00), All Come With PDF Document, Microsoft Word Source Document and 3D ecover Multiple sizes, the PSD files Plus the Sales Page and Download page. CLICK HERE
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