How to Build a Real Business Right Now
This is for everyone who has procrastinated on building an at-home business and suddenly finds they have the time and the inclination to do it…
…but the thought of creating products, building funnels, and recruiting affiliates is just too much.
Step 1: Pick a small, hot niche. Weight loss for women is too big. Weight loss for women over 50 who work from home and hate dieting and workouts might be good.
Step 2: Write your compelling story. This is YOUR story of why YOU are in this niche. For example, when you were 55 you were diagnosed with diabetes and the doctor said you were going to die in 5 years if you didn’t change your ways. Because you were working from home and had NO motivation to workout or eat right, this stuff was HARD, but here’s what you did… and now look how far you’ve come! Your story can also be someone else’s story – your parent, partner, sibling, best friend, whatever. But you need a compelling story of why you are spending your time in this niche. It will connect you to readers in a way nothing else can.
Step 3: Create great content to give away for FREE. In fact, give away ALL of your content. Use it to get subscribers, to engage people on social media, to get them on your blog and other people’s blogs, and so forth. Give it all away. This way you have ZERO pressure to create products and funnels but you are still perceived as being the expert.
Step 4: Sell affiliate programs. Find the programs that deliver excellent value and perfectly suit your readers. These are the programs you can recommend 100% percent to your list because you know they do what they advertise. Then use the ‘know, like and trust’ you’ve been building with your audience to promote these programs.
Step 5: Have fun with what you’re doing. If it isn’t fun then you’re not doing it right. I don’t mean ‘stupid Friday night’ fun, I mean the exhilarating satisfaction of putting out another piece of content that gets raves, helps someone and so forth. Find your reasons to keep doing this and review those reasons often to stay motivated and keep your content interesting and exciting.
Step 6: Optional – create your own courses, coaching, and so forth. Do this if and when you want to. If things are going well, I venture that in 6 to 12 months you will be itching to make your own product. By then you will have enough experience in your niche to know what people want, what can sell, and how you will sell it.
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