Google launches Keen

A new Google app called Keen, which sounds like a blend of Facebook Groups and Pinterest, purports to make it easier for you to learn more about what you love and connect with others who share your passions.

https://www.blog.google/technology/area-120/keen/

New predictive capabilities in Google Analytics

Google has recently rolled out some new predictive capabilities in Google Analytics that could have some big impacts on your Google Ads. Specifically, your website users’ purchase probability and churn probability.

These newest updates represent the company’s last push into machine learning to help businesses grow by improving the insights available in Google Analytics.

https://blog.google/products/marketingplatform/analytics/new-predictive-capabilities-google-analytics/

Google’s Rich Results Test is out of beta

If you’re unfamiliar with rich results, they “are experiences on Google Search that go beyond the standard blue link.” So, what does that mean?

If you’ve watched Google search results evolve over the past few years, you’ve noticed your search results are no longer only a page full of large blue text links and descriptions. Some results produce a variety of different informational pieces.

For example, if you search “COVID,” you’ll encounter one of the most comprehensive examples of rich results.

https://webmasters.googleblog.com/2020/07/rich-results-test-out-of-beta.html

Snapchat announces brand profiles

“Brand Profiles offer a permanent home for brands on Snapchat, [bringing] various brand experiences for Snapchatters together into a single home on our service. With 229 million Snapchatters using the app daily, this real estate for our partners is especially important in a world where our millennial and Gen Z audiences can be hard to reach and build deep, authentic relationships with on many platforms.”

https://forbusiness.snapchat.com/blog/introducing-brand-profiles

Instagram Shop launches with Facebook Pay to US customers

Instagram announced the launch of Instagram Shop in the US, a new e-commerce hub that lets merchants sell products and take payments via Facebook Pay. A new Shop tab will also appear in the navigation tab this year.

https://about.instagram.com/blog/announcements/instagram-shop-discover-and-buy-products-you-love-all-in-one-place/

Instagram Reels will roll out to US users next month

Mark Zuckerberg will launch Instagram Reels, Facebook’s answer to TikTok, in the United States, and more than 50 other countries in a matter of weeks. The global launch comes as TikTok is facing scrutiny from Washington.

https://www.nbcnews.com/tech/tech-news/facebook-readies-global-launch-its-tiktok-competitor-n1234013


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