Internet Marketing Professor ‘B’

A professor stood before his class of 20 senior students, about to hand out the final exam before they all parted ways. “I want to say that it’s been a pleasure teaching you this semester. I know you’ve all worked extremely hard, and many of you are off to medical school after summer. So that no one gets their GP messed up because they might have been celebrating a bit too much this week, anyone who would like to opt-out of the final exam today will receive a “B” for the course automatically.”

There was a loud cheer among the class as students got up, passed by the professor to thank him and leave on his offer. As the last student left the room, the professor looked out over the handful of remaining students and asked, “Anyone else want to leave with a B? This is your last chance.” One final student rose and took the offer. The professor closed the door and, after a moment, looked over those students remaining.

“I’m glad to see you believe in yourself,” he said. “You all have A’s.”

In our online businesses, there is one thing we often forget, beyond strategy, beyond money and beyond the systems, we are using – to succeed, you must believe in yourself fully.

I once heard someone say – whatever decision you make, do it with conviction and power even if you are not sure it is the right one, because of weak decisions, no matter how great the idea, has no power and no magic in it. It is the weak decisions that we give up on, and that don’t work.

If you want your business to thrive, you must first know that it can. Sounds simple but it is our greatest downfall and obstacle to true, lasting success.

‘I don’t know’ has no quality to it when it comes to business. All successful, rich people have a quality that we often miss – they make brave and bold but mostly quick decisions. They take action without having all the details, they go with their gut, they ignore all else, and they believe it can work.

Without this fire within yourself, no great strategy will be the ‘one,’ it will fizzle out and become just another good idea you once had. On that note, you must make a decision and run with it. Believe that no matter what comes up, you can make it work. This doesn’t mean that you flippantly follow every trend and every idea that comes up without any research because that is just silly. But what you can do is research one idea, one thing you want to move forward with, and with all this in mind, go for it. Believe in it and see it through to the end. You can make most things work with a bit of hardcore belief. Life never gives you an idea that doesn’t have the potential in it to work; you are not that stupid. You will not come up with anything that doesn’t ultimately have the seeds within it to blossom, so stick with your intuition and believe in yourself.

You have come so far, and the only thing holding you back – is you.


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