Is Every Client Experience Unique?

What actually is ‘customer experience’?

You might be asking yourself. In a nutshell, it’s the concept behind managing customer expectations vs. actual experience. This can be achieved through many ways, it could be processes and methodologies, it could be technology, it could be a more physical approach so your customer has an entry point to your products and services that they can physically see or touch. It about what products you sell and how you sell them, how you market and advertise, how you reach out in the first instance, and how you support after a sale.

Every business feels that they are unique, and their particular set of circumstances is completely different from every other. Often, they think they need customer products or solutions to suitably fit their particular circumstance and requirements, and because of that, often smaller business will shy away from moving into new or corresponding areas because they think the start-up investment required to “onboard” these new areas will be too expensive. But that’s simply not true, in terms of technology, for example, you are dealing with data, (be it customer or client data, product data, sales data, etc.)

To a software platform, it’s all zeros and ones, to the processes ad methodologies handling a customer support call for a faulty product or a presales inquiry is not really different from a GP or hospital diagnosing a patient or logging a new condition.

In technology or more specifically software, many products are built for specific marketplaces, so the terminology you see is tailored to those, but the underlying workflows are exactly the same as those for other marketplaces. A name change or a few more options in a list has the capability to use exactly the same systems you already have in place to sell completely new products and services.

Often as we grow our business, we’ll look for opportunities for expansion within our current arena or product set. But just look at Amazon, they started out selling books, but that exact same sales model allowed them to sell absolutely anything they choose. Strangely you cannot yet buy a car on Amazon, but you can buy a prefabricated house and yes, it uses exactly the same technology and selling model that they use to sell a book just like when they first started out.

Use Amazon as your inspiration here. Yes, it’s comforting to work from the box we’re most familiar with, but there are so many more boxes available to us, and they are available with what we already have in place. It’s all well and good to extol your uniqueness, but at the same time, don’t let it be the anchor that keeps you down as well.

  
 

Reviews, Links, and Products on this site: I am an affiliate for almost every product I review. My reviews are done as honestly as possible and there are no promises to the vendor prior to writing my review. Should you click a link on this site that takes you to a paid product this link will be an affiliate link and I will be paid a percentage of the sale price if you decide to purchase that product on my pages. Any money-making opportunities like any opportunities involve risks. Under no circumstances should any article or video on this site be considered as any type of solicitation, investment, or financial advice. Information provided is in general terms, without accounting for an individual's specific financial situation. With any project/opportunity there is a risk of loss of all funds and commissions. Past results do not guarantee any future performance. If you are unsure seek the advice of a qualified professional before moving forward with any opportunity/money-making project. If you continue and view any video or reading any article indicates your acceptance of the above terms.