“The best marketing doesn’t feel like marketing.”
– Tom Fishburne, Founder of Marketoonist
“The consumer is not a moron; she is your wife.”
–David Ogilvy, the Father of Advertising, Founder of Ogilvy & Mather
Marketing is no longer about the stuff that you make, but about the stories you tell.”
–Seth Godin, Bestselling Author and Blogger
“Content is fire; social media is gasoline.”
–Jay Baer, Bestselling Author, Marketing Expert and Founder of Convince & Convert
“We need to stop interrupting what people are interested in and be what people are interested in.”
–Craig Davis, former Chief Creative Officer at J. Walter Thompson
“Google only loves you when everyone else loves you first.”
–Wendy Piersall, Author, Blogger and Artist
“Marketers need to build digital relationships and reputation before closing a sale.”
–Chris Brogan, Chief Executive Officer of Owner Media Group
“Does your content lead readers on a journey, or does it merely stuff them as leads into a pipeline?”
–Ann Handley, Chief Content Officer of MarketingProfs
“Content builds relationships. Relationships are built on trust. Trust drives revenue.
–Andrew Davis, Bestselling Author and Keynote Speaker
“Authenticity, honesty, and personal voice underlie much of what’s successful on the Web.”
–Rick Levine, Author of The Cluetrain Manifesto
“Content marketing is a commitment, not a campaign.”
–Jon Buscall, Chief Executive Officer of Moondog Marketing
“Content is not king, but a president elected by the votes of those whom it aims to rule.”
–Raheel Farooq, Teacher, Writer and Voiceover Artist
“90% trust peers on social networks (even strangers); only 15–18% trust brands.”
–Danny Brown, Award-Winning Marketer and Author
