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Google Quietly Rolls Out Combined Audience Targeting for Search Campaigns

Do you leverage Google as part of your paid programming? If so, then you may have noticed that the search engine and advertising platform recently enhanced search campaign features by adding combined audiences to your Google Ads accounts.

The update offers advertisers the ability to serve ads to even more targeted and specific audiences.

Snapchatters and the Path to Purchase: Shopping Behaviors on Snapchat

Today’s consumers are turning to their phones at every touchpoint of the purchase process. Smartphones are the most used tool for sharing and gathering information on the path to purchase.

Business owners can now create product catalogs directly in WhatsApp

Facebook-owned WhatsApp is taking the next steps towards monetization with a new option that will enable businesses on the platform to better showcase their products via the

WhatsApp Business app.

HubSpot report reveals buyers do most product research on social media

Throughout the past few years, social media channels have embraced their new role as product research platforms, devoting certain areas or features of their platforms to brands and products.

Where are most of your customers doing their product research? Social media.

Which social media platform is the most popular resource?

Search Engine Land and its sister publications, MarTech Today and Marketing Land, cover all aspects of digital marketing, advertising technology, and the martech landscape.

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