Resources, Tips & Tricks, and News Updates
Twitter Announces US and Japan Can Hide Replies
Early testing of this feature in Canada showed positive results:
People mostly hide replies that they think are irrelevant, abusive, or unintelligible. Those who used the tool thought it was a helpful way to control what they saw, similar to when keywords are muted.
We saw that people were more likely to reconsider their interactions when their tweet was hidden: 27% of people who had their tweets hidden said they would reconsider how they interact with others in the future.
Paypal to Pocket (2.9% +.30) Refund Fees
Paypal is reinstating the controversial policy of pocketing fees from refunds.
It tried out this policy in April, but seller backlash led to a temporary reversal. Paypal says it is now updating its policy for good, and sellers are not happy.
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Facebook Rolls Out Video Poll Ads, Expands Playable and AR Ads
After seeing the success of poll stickers for Instagram Stories ads, Facebook is bringing the capabilities to its video ads at the end of this month.
A Facebook video poll can be set at a specific time during a video to quickly and easily get consumer opinions.
Google Updates Guidelines for Review Rich Results
Review rich results is a type of schema that can be coded onto website pages to display a star rating on your SERP listing.
Because social proof is an essential aspect of the discovery and consideration stage of the buyer’s journey, having this review schema can help validate your product or service for prospects right from the start. It can also help differentiate your listing from others on the search results page.
Google replacing ‘Voice Search’ on Android with Google Assistant
Goodbye voice search, hello, Google Assistant. The company is swapping out the familiar blue and red mic in favor of its Assistant on the home screen of Android handsets.
YouTube’s Original Content Will Be Ad-Supported and Free
YouTube is going to make its paid content free as of September 24th. Because YouTube’s original series have been gated for so long, those viewers who held off from paying for the membership will likely flock to the original content when it is opened for all.
This expected increase in traffic means that advertisers will have a larger audience — and that YouTube can charge accordingly. Given that YouTube already has the broadest ad reach of any ad-supported video service, this is a big opportunity for marketers to get more eyes on their ads.
Instagram revamps Boomerang, creates Layout for Stories and more
This opens up possibilities for users to make Stories more dynamic and visually attractive.
For brands, this can help convey more information in a single-story, like multiple products included in a single sale.
The feature also enables brands with limited design resources more bandwidth to create these types of posts without needing a custom design each time.
Is Twitter Dying?
Over the last few years, concerns about a declining user base have made marketers question the state of Twitter.
You might have seen reports that Twitter’s monthly active users (MAU) have been in decline. While Twitter reported a decrease of 9% in a recent report, they attribute much of the decline to the elimination of spam and bot accounts that the platform has been trying to clean up.
At the same time, Twitter announced they’d be switching to reporting on daily active users instead. That number shows a 9% increase in daily active users, suggesting that while those who log in monthly is going down, users that interact daily has gone up. Twitter is doing something right if daily users are on the rise.
Chats Are No Longer Available In Facebook Groups
Before this update, the chat functionality enabled in groups allowed users to start a chat with 250 people. They could instantly spam them with a message that had absolutely nothing to do with the shared Facebook Group’s interest.
This is no longer possible, thanks to the update.
Youtube Super Chats Can Now Be Purchased In 19 More Countries
YouTube live streams are generally pretty good, but getting noticed in the live comment stream is tricky, especially when there are thousands or even hundreds of thousands watching or commenting.
To combat this, YouTube has introduced Super Chat, a way for commenters to get more noticed by their favorite content creators by paying to pin comments to the top.
The way Super Chat works is by allowing individual users to pay to promote their comments for a temporary period (up to 5 hours).
The comment is highlighted and pinned to the top of the comments, and the creator who is hosting the live stream can reply. To send a Super Chat, send a dollar sign in the live chat, then select ‘Send a Super Chat.’
And now 19 more countries have been added.
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