The Dumb Deliverability Mistake You’re Making.

Wayne Gretsky is famous for saying, “You miss 100% of the shots you don’t take.”

Yet in email marketing, the experts tell us to ‘clean our lists’ every 30 days of anyone who hasn’t opened one of our emails.

They say this will ensure our emails get delivered.

But think about this: Emails you don’t send also don’t get delivered 100% of the time.

And emails that aren’t delivered also aren’t read 100% of the time.

Two things to know about this 30-day rule:

First, if you have reasonable open rates, then you can wait much longer than 30 days to clean your list.

Second, when you clean your main list, don’t delete the email addresses of people who haven’t opened your emails recently.

Instead, transfer them to another list and keep emailing. Then use your discretion of how often to email this second list and what to send them to ‘reactivate’ them.

Send out bribes to reacquaint them with your products and services. Ask questions, send personal-looking emails, ask if they still want to hear from you, and get creative.

The million-dollar marketers do this because it works.

For example, I ignored the emails from a particular marketer in my inbox for three whole years. Frankly, I forgot who he was, why I subscribed, and what he sold.

I get too many emails, and so it gets easy to ignore some of them.

Then one day he sent an email that I opened. I liked what he said, so I did a search of my inbox and found hundreds of emails from him.

I read a couple of dozen of them, went to his website, and later that day made a $997 purchase from him.

All because he was smart enough not to dump my email address in the waste bin just because I got too busy for a while to read his emails.

Oh yes, and I’ve made two more purchases from him since then.

Granted, I am likely the exception and not the rule. But if just a small percentage of your so-called ‘dead’ list were to reactivate and make a purchase as I did, what would that mean for your bottom line?

Do you need an autoresponder GetResonse might be for you, and you can test it for 30 days for free

Or you may prefer Aweber; the same goes for a 30-day free trial.


Reviews, Links, and Products on this site: I am an affiliate for almost every product I review. My reviews are done as honestly as possible and there are no promises to the vendor prior to writing my review. Should you click a link on this site that takes you to a paid product this link will be an affiliate link and I will be paid a percentage of the sale price if you decide to purchase that product on my pages. Any money-making opportunities like any opportunities involve risks. Under no circumstances should any article or video on this site be considered as any type of solicitation, investment, or financial advice. Information provided is in general terms, without accounting for an individual's specific financial situation. With any project/opportunity there is a risk of loss of all funds and commissions. Past results do not guarantee any future performance. If you are unsure seek the advice of a qualified professional before moving forward with any opportunity/money-making project. If you continue and view any video or reading any article indicates your acceptance of the above terms.