I know firsthand how difficult it can be to come up with new topics for your emails continually.

The first 20 are easy.

The next 30 aren’t too difficult.

The next 50 take work.

And once you’ve done a few hundred emails, you’re pretty sure you’re just writing the same things over and over again – most likely because you are.

If you want to keep your emails fresh, interesting, and even exciting for your readers, then it’s time to step up your game and find something new to offer.

Which is why I thought of… stupid jokes.

Because who doesn’t love to hear a joke? Even if it makes us groan, we still enjoy the anticipation of seeing whether or not it’s funny, whether we laugh, and maybe even whether or not it’s good enough to share with others.

I know what when I receive an email from an individual or a business that says, “Joke enclosed,” I almost always open it, because… why not? I need more laughter in my life, and I’ll bet your readers do, too.

So how do you turn a joke into a marketing email?

That is the question.

First, let’s find a joke. I just did a quick search and found this one similar to this…

“When I asked my 3-year-old niece Anna what she wanted for a gift, all she’d say was “reading glasses.”

Thinking it must be some preschool fashion trend, I bought her a pair with plain glass lenses.

A week later, I picked Anna up from daycare and asked where her glasses were.

“I don’t know,” she replied. “But they don’t work anyway.”

“What do you mean?” I asked.

“Well, I still can’t read,” she sighed.


Okay, I thought it was pretty funny.

CLICK HERE for Click Wealth System
12 Minute Affiliate System is the Real Deal – CLICK
GetResponse FREE for the First Month Get it NOW!

How do we segue this into an offer? Let’s use the online marketing niche for our examples:

1: We could say something like, “Wouldn’t it be great if you could put on a pair of marketing glasses and suddenly know how to make sales on autopilot? This product is the next closest thing because…”

2: Or we could say, “As you see, Anna took ‘reading glasses’ quite literally, which is exactly how I want you to take my guarantee on this product. I 100% absolutely, positively guarantee that when you follow the program, this is what will literally happen for you: …”

3: Perhaps we might go with, “Poor kid. Obviously, the glasses didn’t perform like the name ‘reading glasses’ promised her. Have you ever purchased one of those “Make X Money in X Days” programs, only to discover that what they really meant was, IF you have a website and IF you have a list, and IF you have a product, then this will work?”

“Well, with my $10,000 in 30 Days program, you don’t need any of that in place. In fact, you can be a total beginner, and this program will still perform exactly as the name implies, with no catches and no disappointments.”

4: Last example: “I can’t promise you reading glasses, but I can do one better than that. This course will open your eyes to an entirely different way of thinking and doing business, resulting in you being more excited about your future than you have been since you were Anna’s age.”

All 4 examples need a little polish, but you get the idea.

I took a random joke, typed it out, and then came up with four segues into offers. Of course, this is no right or wrong way to do this, and there is an infinite number of possibilities. In fact, if everyone reading this tried this exercise, we would have thousands of examples, and no two would be the same.

Here’s your assignment: Go online and find 3 jokes that make you chuckle or even laugh out loud.

Copy and paste them into your writing program and then develop 3 segues into any product you are currently promoting or plan to promote in the future. If you don’t have a product, make one up.

The point is to see that you can indeed use almost anything interesting or entertaining to begin your emails and then segue that into the message you want to convey. It might not even be to sell something, but rather to teach a tip, make an announcement or remind them that you stand ready to help when they need it.



Reviews, Links, and Products on this site: I am an affiliate for almost every product I review. My reviews are done as honestly as possible and there are no promises to the vendor prior to writing my review. Should you click a link on this site that takes you to a paid product this link will be an affiliate link and I will be paid a percentage of the sale price if you decide to purchase that product on my pages. Any money-making opportunities like any opportunities involve risks. Under no circumstances should any article or video on this site be considered as any type of solicitation, investment, or financial advice. Information provided is in general terms, without accounting for an individual's specific financial situation. With any project/opportunity there is a risk of loss of all funds and commissions. Past results do not guarantee any future performance. If you are unsure seek the advice of a qualified professional before moving forward with any opportunity/money-making project. If you continue and view any video or reading any article indicates your acceptance of the above terms.