Click fraud is one of the most talked about issues affecting advertisers on Google and other Pay Per Click (PPC) platforms.

According to Click Guardian, $7.2 billion was lost to click fraud between 2016 and 2018. That’s a staggering amount that millions of advertisers are losing to fraudsters and click errors.

Get all the details at https://searchenginewatch.com/2019/02/14/how-google-ads-fighting-click-fraud/