Email Statistics
One hundred forty-four billion emails per day worldwide.
#1 is 425 million active Gmail users globally, which makes Gmail the #1 email provider.
85% of consumers open emails from companies.
People who buy products marketed by email spend 138% more than those that don’t receive email offers
Two hundred ninety-four billion emails are sent every day.
44% of email recipients made at leas one purchase last year from a promotional email.
What gets more engagement
Emails with subject lines of lest than ten characters had an open rate of 58%.
64% of people say they open an email because of the subject line.
Emails with personalized subject lines are 22.2% more likely to be opened.
Most effective email times to send an email is: 8 am – 10 am and 3 pm – 4 pm
B2B emails performed best when subject lines mentioned: money, revenue, or profit.
How to get your emails opened
Email subject lines need to attract attention.
Examples:
Odd numbers:
“Why he paid yahoo $42,571.68.”
Pique Curiosity:
“Kinda strange but very profitable.”
Question Marks:
“Bing “Owns” Facebook?”
Personal Pronouns:
You, Your, etc.
Percentages:
“99% of people on a diet need to do this…”
Scarcity:
“Third and final notice…”
How to get your emails read.
Write no-nonsense copy:
Make sure you answer the who, what, where, when, how, and why. What you say in an email needs to be targeted to its audience.
Make it easy to read:
Make sure your emails can be read on a smartphone with good use of space, dot points, and headlines will boost readability.
Mind the Timing:
Send your emails when the reader is most likely to read.
Add Personal Touches:
Make sure your opening lines are unique and sound like they are from “a person” and not just your “brand.” You want your email to appear personally written.
Never Mislead:
Don’t trick your readers with a subject line that doesn’t match to the email content. Avoid the spam list and be upfront with your readers.
