Email Statistics

One hundred forty-four billion emails per day worldwide.

#1 is 425 million active Gmail users globally, which makes Gmail the #1 email provider.

85% of consumers open emails from companies.

People who buy products marketed by email spend 138% more than those that don’t receive email offers

Two hundred ninety-four billion emails are sent every day.

44% of email recipients made at leas one purchase last year from a promotional email.

What gets more engagement

Emails with subject lines of lest than ten characters had an open rate of 58%.

64% of people say they open an email because of the subject line.

Emails with personalized subject lines are 22.2% more likely to be opened.

Most effective email times to send an email is: 8 am – 10 am and 3 pm – 4 pm

B2B emails performed best when subject lines mentioned: money, revenue, or profit.

How to get your emails opened

Email subject lines need to attract attention.


Odd numbers:
“Why he paid yahoo $42,571.68.”

Pique Curiosity:
“Kinda strange but very profitable.”

Question Marks:
“Bing “Owns” Facebook?”

Personal Pronouns:
You, Your, etc.

“99% of people on a diet need to do this…”

“Third and final notice…”

How to get your emails read.

Write no-nonsense copy:
Make sure you answer the who, what, where, when, how, and why. What you say in an email needs to be targeted to its audience.

Make it easy to read:
Make sure your emails can be read on a smartphone with good use of space, dot points, and headlines will boost readability.

Mind the Timing:
Send your emails when the reader is most likely to read.

Add Personal Touches:
Make sure your opening lines are unique and sound like they are from “a person” and not just your “brand.” You want your email to appear personally written.

Never Mislead:
Don’t trick your readers with a subject line that doesn’t match to the email content. Avoid the spam list and be upfront with your readers.

business to business


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