One hundred forty-four billion emails per day worldwide.
#1 is 425 million active Gmail users globally, which makes Gmail the #1 email provider.
85% of consumers open emails from companies.
People who buy products marketed by email spend 138% more than those that don’t receive email offers
Two hundred ninety-four billion emails are sent every day.
44% of email recipients made at leas one purchase last year from a promotional email.
What gets more engagement
Emails with subject lines of lest than ten characters had an open rate of 58%.
64% of people say they open an email because of the subject line.
Emails with personalized subject lines are 22.2% more likely to be opened.
Most effective email times to send an email is: 8 am – 10 am and 3 pm – 4 pm
B2B emails performed best when subject lines mentioned: money, revenue, or profit.
How to get your emails opened
Email subject lines need to attract attention.
“Why he paid yahoo $42,571.68.”
“Kinda strange but very profitable.”
“Bing “Owns” Facebook?”
You, Your, etc.
“99% of people on a diet need to do this…”
“Third and final notice…”
How to get your emails read.
Write no-nonsense copy:
Make sure you answer the who, what, where, when, how, and why. What you say in an email needs to be targeted to its audience.
Make it easy to read:
Make sure your emails can be read on a smartphone with good use of space, dot points, and headlines will boost readability.
Mind the Timing:
Send your emails when the reader is most likely to read.
Add Personal Touches:
Make sure your opening lines are unique and sound like they are from “a person” and not just your “brand.” You want your email to appear personally written.
Don’t trick your readers with a subject line that doesn’t match to the email content. Avoid the spam list and be upfront with your readers.
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