Mini Case Study: Clueless Marketer Creates Online Courses, Earns $5,000 a Month

That $5,000 a month figure only took him about seven months to achieve, by the way.

We’ll call our guy Mark (not his real name), and here’s what he did.

Mark was desperate to stop working. Long story short, he hated his job, hated his boss, hated the commute, you get the idea.

One day Mark decides he’s going to do online marketing, but he doesn’t know what to do or how to get started.

To fill in his knowledge gap, Mark takes a course at one online course site like Udemy.

Instead of learning online marketing, Mark realizes the guy giving the course is no more intelligent than Mark.

That’s when Mark decides to emulate the guy giving the course rather than build himself an online business.

Mark spends a couple of days on every course site he can find, studying what’s selling the best and why it’s selling.

He makes a list of 22 topics he thinks he can teach that interest him and will sell well.

He chooses his first topic, does deep-dive research for ten days, and creates his first course.

Then he repeats the process.

In six months, he’s created 18 courses, and his income is approaching that $5,000 a month mark.

That was some time ago, and his income is even higher now.

A few things you need to know about Mark:

  • He never taught anything or talked in front of a camera before doing this.
  • He’s an introverted, shy type of person.
  • He didn’t know very much about any of his topics before doing his research.

As you can see, Mark had no prior training for this.

He was camera shy and didn’t have a lot of confidence in himself, either.

And yet, look at what he achieved.

What else you need to know about Mark:

He’s capable of becoming super excited when he’s talking about something he’s passionate about.

That’s why he chose topics that interest him, and his enthusiasm comes through in the courses.

He’s one amazing researcher and takes excellent notes. He learned everything he could in the allotted time, made a detailed outline, and then started recording.

He didn’t wait until he “felt ready” because, in his words, if he had waited, he never would have recorded a single course.

He was terrified to do this but even more scared of staying in his job – hence the motivation to leave his comfort zone.

He initially did no marketing of these courses.

Remember, he didn’t know anything about marketing.

But what he did do was research his topics to find out what people wanted to learn.

Then he created fantastic course titles that made people want to take his courses. And he initially charged a pittance for the lessons to get his first students.

And that’s about all there is to it. Maybe it sounds too easy, but sometimes it’s just a matter of putting in the work and doing something before you feel ready.

The bottom line is pretty obvious: If Mark can do it, so can you.

One more thing. After four months of creating courses, Mark quit his job and never looked back.


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