Newsletter #77 – April 16, 2018

Welcome to My Newsletter #77 Old school marketing said to create a lot of written content and call it a day. And for a time, that worked well. Fast forward to today, and written content is still...

The Omnichannel Approach

Old school marketing said to create a lot of written content and call it a day. And for a time, that worked well. Fast forward to today, and written content is still great, and it’s still needed,...

How To Create a “Plumber’s Lead Magnet”

This works in most any niche and for most any business, not just plumbers. But I’m going to use plumbing as an example for a couple of reasons: First, odds are, like me, you know little to nothing...

Social Media 2019 – What Does and Does not Work

What Works: Pause before you post. Write your post, wait 15 minutes and reread it before you post. You’ll avoid some terrible mistakes doing this – the kind that makes the news for all the wrong...

The Digital Village

The world has become a tiny place; the internet has put the whole world easily within our grasp when it comes to commerce, this makes the internet a compelling place to do business and also makes it...