Whether you live in the city or out in the countryside, the chances are you’ve seen foxes around. You might think of them as cute ginger dogs, or you might think of them as vermin. You might lambast them for breaking into your bins and recycling or tearing open bin bags, or you might leave food out for them. It could be that you deplore the rural country method of fox hunting (in its past sense or current state) or you may be a supporter. Wherever you sit in the great fox debate, there is one thing you cannot argue. The fox is one of the greatest animal success stories of our time.

Think about it, these animals were traditionally rural in their nature, they would live in forests and fields, eat local wildlife, or occasionally a chicken or similar poached from a nearby farm or manor, but as humans have encroached on their traditional environment, they have not died out or moved away, they have instead adapted, they’ve improvised, and overcome.

Now foxes are just as happy in big city centers as they are in wide-open rural spaces, we have the city fox and the country fox, and they are both just as crafty.

We, unfortunately, are not as adaptable, neither in our lives nor our businesses, we react sluggishly to changes, try and fight against them rather than embrace those forthcoming changes and learn how to work within them. There is never just one way to live or work. There is never only one market to compete in. Look at our little foxy friends, how they grow and expand into the changing areas rather than shrink away from them. There is an old saying that victory is for the bold.

When you see them out and about foxes are often very timid, but at the same time, they are the same environment as you and I, not hiding away or running from the tides of change. Instead, they are embracing it and moving forward.

As our businesses continue to change, and like the environments in which we work to change our choice should be the same as the crafty fox. Will, we either hide timidly in our burrow, or we can be bold and march out into the new world and embrace the change.

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